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Figure 4.45: Highly optimized page for the keyword rare baseball cards for sale. Figure 4.46a shows the HTML source code of the page; you can also see how the web developer has incorporated the keyword (rare baseball cards for sale) into key HTML elements: the title tag and the description meta tag (seen in Figure 4.46b and Figure 4.46c), which is what Google uses to display on the results page. This is not a coincidence; the page was optimized for the previous keyword. Figure 4.46a: Title tag optimization for rare baseball cards for sale 88PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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