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Figure 4.46b: Meta description optimization for rare baseball cards for sale. Figure 4.46c: Google search results for the keyword rare baseball cards for sale When placing your target keyword on the page being optimized, it’s important not to overuse the keywords; this applies to the visual text of the HTML document and to the HTML source code that’s only visible to the search engine. Your page can get penalized if over use of the keywords is detected. SEO experts use the concept of keyword density, which is defined as the number of times your target keyword appears on the web page as a percent of the total number of words. SEO engineers offer a heuristic to maintain a keyword density of 2 – 3%. Figure 4.47 shows different snapshots of the experimental page that was optimized for the target keyword beneficios del alpiste. You can see how the target keyword is included in the URL, in the heading tags, within the body of the web page and to the placements that were implemented in the HTML source code (image and description meta tag).PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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