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Figure 4.52: Actual backlink to casadelalpiste.com. Notice that this backlink is rel=nofollow; as explained in Section 4.5.8, having this attribute in the anchor tag prevented the source site from transferring its PageRank to my experimental site. Even though this was the case, I wanted to test it and decided to continue with the creation of the backlink. In the best case scenario, you’re looking for as many links as possible in the format as seen below. Notice the “rel=follow” attribute; this is a signal to the search engine to follow the link and the website receiving the link gets PageRank: Target Keyword In the above example, the target keyword (or a variation of the keyword) is the keyword that you hope your website achieved high rankings for. When it comes to off-page SEO, there is only so much you can do as far as how other sites link to yours. Therefore, getting links from trusted sites can help increase your site’s reputation, and important metric used by Google and other search engines. 4.6.3 Importance of a gradual link-building process Keep in mind that Google looks to see that backlinks are “gained gradually, as people discover your content through search or other ways and link to it” [19]. This means that the 96PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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