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To summarize this Section, you can see that there has been a continuous increase in the number of visitors since the website was first developed and when the SEO strategies were implemented. Looking at Figure 5.7 below, you can see the monthly stats in the number of visits. With the exception of November 2011 and December 2011, there has been an increase month-to- month. Keep in mind that the experimental site was optimized for only one keyword (beneficios del alpiste), which is responsible for most of the visitors. Going through the same keyword research process that was covered in Section 4.3, I can uncover additional keywords for the application of SEO. And high rankings can also be achieved for other pages and more visitors can be sent to the site. Figure 5.7: Monthly number of visitors to casadelalpiste.com (Mar ’11 – Mar ‘12). 5.2 Pageviews The second metric to be discussed is Pageviews; according to Google, it’s an “instance of a page being loaded by a browser. The Pageviews metric is the total number of pages viewed; repeated views of a single page are also counted” [26]. Anytime a page is served by the web server, it is counted as a pageview. I decided to include this metric because it’s a strong indicator of good user experience, a key factor that Google takes into account in its search ranking algorithm. This may be another reason why Google Analytics tracks it. This is what Google says about user experience: it’s the “experience gained by a user through using products, services, etc. Emphasis is placed on providing an experience truly sought after by the user, such as ‘enjoyment,’ ‘convenience’ and ‘comfort’”[19]. This includes making the site easy to navigate, providing a sitemap to make the pages easier to find, and creating unique and valuable content. For example, when a user enters a search query into Google, he or she will have the option of clicking on any of the top search results. Once a click takes place, the user will be taken to a page that’s relevant to the keyword used. If the page does not meet the user’s expectations (i.e. it’s not relevant), the following two scenarios can occur: 108PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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