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Figure 5.10: Average number of Pages/Visit to casadelalpiste.com. Again, the data from Figure 5.10 above is not a very good sign for a few reasons. This data is telling me that most of my visitors are visiting (on average) only two pages every time they visit. The number of Visitors has been increasing, as well as the number of Pageviews, but Pages/Visit has remained relatively the same (close to 2.0) since May 2011. This also means that I may need to optimize other pages of the site, making the site more engaging so that visitors stay longer and view more pages. In summary, you can see there was a significant increase in the number of Pageviews since the development of the experimental site, followed by the application of the SEO strategies. Figure 5.11 below shows the Pageviews monthly stats from March 2011 thru March 2012. In mid March the on-page SEO was implemented; notice that three months later (June 2011) there was a significant increase in Pageviews and it continued to increase until October 2011. There was a slight decrease in October, November and December of 2011 and then it early in 2012, the Pageviews started to increase again. Figure 5.11: Monthly number of Pageviews for casadelalpiste.com (March ’11 – March ‘12). 111PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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