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Chapter 6 - Conclusion This chapter presents the conclusion for this thesis and it is structured as follows: Section 6.1 discusses key ideas and important terms covered in this research paper. Section 6.2 covers a summary of the results and finally section 6.3 provides directions for future research in the subject of SEO. 6.1 Summary As the Internet continues to grow, the availability of information will also continue to increase dramatically. There needs to be order if people must find what they’re looking for online. For this reason, search engines will continue to occupy a critical and “a prominent position in the online world” [2]. They will continue to be part of the everyday lives of most people and will only become more important and necessary so people can find information more easily. Below are few key statistics from recent studies [3, 48]: • More than 80% of first visits to a website come from search engines • More than 76% of worldwide searchers use Google • 84% of Google users don’t go past the second page of the search results • “January 2002, 52% of all Americans used search engines. In February 2012 that figure grew to 73% of all Americans. On any given day in early 2012, more than half of adults using the internet use a search engine (59%)” The previous statistics clearly show the importance of search engines for sending people to websites. These studies show how prevalent search engines have become in the lives of people by helping them find information online. Furthermore, they also show how getting to the first page of Google is critical to a website’s visibility by continually attracting visitors to its pages. As a result, sites must do what is required to stand out from the competition in order to stay in business; this means to start paying attention to key processes such as SEO in order to increase their site visibility. SEO methods will continue to grow in importance and research in this area is destined to grow as the Internet continues its growth. As discussed, Google has become an essential link in the process by which customers and business locate each other. And in many ways, SEO can help bridge that gap. As a result, SEO has gained much popularity in recent years by giving SEO 115PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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