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engineers a strategic process for editing web page “content and HTML to boost its relevance with the specific keywords” [3] which can lead to higher rankings and more visitors. The SEO strategies implemented in this paper will be presented next. 6.2 SEO Process In this paper natural search engine ranking factors were discussed, implemented and analyzed. In addition, their effectiveness on Google’s search engine ranking algorithm were tracked and measured. The following list provides a high-level overview of the SEO process implemented in this research: 1. Topic website research: Perform market research to validate search interest on alpiste, the topic of this research. Confirm that people were searching for alpiste- related information online. 2. Domain name selection and website setup: Selection of the domain name, and the technical details of setting up the website and establishing a web hosting service. The consequences of the choices made at this stage may influence the effectiveness of the SEO techniques. 3. Keyword research: Effective keyword research is at the heart of SEO. Keywords can be considered to be the link that gets searchers to websites. For this reason, keyword research can be considered the most important part of the SEO process because it is in this phase that keywords are discovered and identified to be used in the SEO efforts (on-page SEO and off-page SEO). Selecting the wrong keywords (those that are not relevant to the theme of your site or those that people are not searching for), can negatively affect your SEO strategy. 4. Data collection: Setup a tracking tool for website data collection (such as Google Analytics). It’s important to gather detailed statistics about visitors to the site being optimized because it can provide you with useful data such as how users are arriving at your site, what keywords are responsible for sending the most visitors, what countries are sending the most visitors, etc... This is important because you want to continually track and measure your SEO progress and effectiveness. 5. On-page SEO strategies implementation: On-page SEO is the set of techniques that the SEO engineer applies to resources on-page (composition of web pages, use of correct tags and keywords) that have measurable impact on the way the 116PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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