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The previous data results show the effectiveness of the SEO strategies for the target keyword. The following are two factors that were not achieved in this research: 1. Pages/Visit: I decided to include this additional metric to determine how visitors viewed my website. If users found the website useful or interesting, there is a high probability that they would browse other pages of the site; thus, increasing the number of pages viewed in each visit. As discussed in Section 5.2, in June 2011 Pages/Visit was at 2.3 and by March 2012 it had decreased to 1.7. This metric has remained constant, at just below 2.0. This tells me that I need to add more quality content to make the visitors stay at the site longer. Or that there is a problem with the site structure, and I need to make it easy for users to access the other pages. 2. Getting to No. 1 Position in Google: Even though I was able to get the experimental page to the first page of Google, I was hoping to get it to the No. 1 position for my target keyword. While this is possible to achieve, I will need to focus in more link-building activities. 6.4 Limitations of Research This research used only one keyword (beneficios del alpiste) to test the SEO strategies discussed in section 4.5 and in section 4.6. As explained, the SEO process is time-consuming and it requires extensive keyword research for an effective SEO implementation. Although only one keyword was used for optimization, there was noticeable increase in number of visitors to the experimental site and an increase in Google search rankings. Furthermore, the keyword used was not highly competitive (as discussed in section 4.3). This may have been the reason why reaching top rankings were achieved in a short time. For other, highly competitive keywords a longer time may be needed. Also, more involved SEO strategies may be needed such as link-building. 6.5 Future Research As search engines continue to update and enhance their search ranking algorithms, SEO engineers must adapt and continually learn new SEO strategies. The results of this research confirm and extend results of earlier SEO research. This paper provided a thorough analysis and 121PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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