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Brand-Awareness through Marketing on Instagram

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Brand-Awareness through Marketing on Instagram ( brand-awareness-through-marketing-instagram )

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6.5 Current situation of ONIMOS Clothing’s Instagram account....................41 6.6 Analysis of Instagram marketing tools for Onimos...................................41 6.6.1 Influencer marketing..........................................................................41 6.6.2 Content scheduling............................................................................42 6.6.3 Content creation for the target group.................................................43 6.6.4 Using Instagram ads..........................................................................43 6.6.5 Storytelling.........................................................................................44 6.6.6 Interaction with Instagram users........................................................45 7 Conclusion .....................................................................................................46 7.1 Main findings and discussion...................................................................46 7.2 New Instagram marketing strategy for ONIMOS .....................................47 7.3 Evaluation of the process ........................................................................47 7.4 Suggestions for further research..............................................................48 References........................................................................................................50 Appendix 1 4

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