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company. In order for it to not lose its competitive advantage, the strategy - and how it is developed - cannot be published. 1.1 Purpose of the thesis The objective of this thesis is to create an Instagram marketing strategy for the case company Onimos. In order to achieve this, the different Instagram tools used by the case company must be analyzed. The main question in this thesis is how different Instagram tools work and how they can be applied in order to create brand awareness. Those questions will be answered by combining the theoretical part with the empirical part of this thesis. The theoretical part includes information about social media marketing and branding. The empirical part combines data gathered by testing different tools on the Instagram account of Onimos with the benchmarking data about various competitors of Onimos. The term “competitors” is defined as the local competitors of the physical Onimos store, as well as successful vintage retailing shops that perform well on Instagram. The information gained is then used to build an Instagram marketing strategy for the case company Onimos Clothing. The primary purpose is to understand the different tools used on Instagram in order to apply them to the company’s Instagram account and find out which are the most suitable ones for the case company. The aim of analyzing the different tools and creating the strategy is to increase the brand-awareness on Instagram for ONIMOS Clothing when applying the new marketing strategy. The final result of this thesis is the Instagram marketing strategy for the case company Onimos. This strategy includes information about the current state of Onimos’ strategy and how it can be improved, but also which actions could be added to the current strategy. Therefore, throughout the thesis different concepts are explained in order to understand how an Instagram marketing strategy works. 6PDF Image | Brand-Awareness through Marketing on Instagram
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