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with finding the right time when to post. If the companies post when the target customers are most likely to be online on Instagram, the probability of them seeing the post is higher and the chance of them interacting with the post rises. (Newberry 2018.) This shows that content scheduling is closely connected to the characteristics of the Instagram algorithm and that scheduling means to use the algorithm to the companies’ favor. Previously, the algorithm and its effect on scheduling has been explained. It is hard to separate content scheduling from using different tools, which will also be explained later in this thesis. Therefore, in the following paragraphs, some approaches will be described on how to use the algorithm to increase the reach of a profile’s posts. Additionally, the detailed use of some of those approaches will be explained in further chapters. Creating interesting content in order to engage Instagram users to interact with one’s profile is one of the most significant tools to use, and as already explained, interaction pushes the company’s profile to the top of the timeline of the followers. Content includes pictures as well as short videos Secondly, it is also quite good because it keeps the Instagram user interacting with a profile for a longer time span. Additionally, the tools, stories and live videos keep the businesses profile constantly appearing on the consumer’s account, which might lead to more interaction. In addition, when content is published, the caption and hashtags are the key to interaction between the accounts. For example, asking the followers to tag someone or to tell their opinion creates engagement. In this context giveaways, in a well-considered amount, are also great opportunities to motivate people to interact with a post. The last point to consider are the peak times of Instagram activity of the target customer. Posts need to be published at typical times when the target group is most likely to be active on Instagram. (Barnhart 2019a.) The connection between the main point, finding the right time to post and the examples of different approaches, and how to gain interaction is that if the scheduling is perfect, but if the motivation of interaction is missing, the entire scheduling plan is useless. The audience may see the post because of its 28PDF Image | Brand-Awareness through Marketing on Instagram
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