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eventually combine it with a hashtag for the lottery. (ShareThis 2019.) This option goes again hand in hand with content creation considering the consumer created campaigns from the previous chapter. 4.4.5 Instagram ads Instagram ads can help the company to raise awareness for the brand or a special product but also give more information about those to the potential customer. In addition, the increase of website visits, more sales or new offline customers can be achieved when using the tool Instagram ads. Instagram ads gives different possibilities, to reach those objectives, to the company. There are various types of promotions on Instagram. A company can promote content through story ads, photo ads, video ads, or carousel ads. Those ads can simply be created within the Instagram app which is called quick creation. Then a company can choose where the ad should lead the people who see the advertisement to its profile, its website, or to the direct messages. The quick creation is a step-by-step tool which is easy to use without any instructions being needed. Instagram ads can help the company to raise awareness for the brand or a special product but also to give more information about those to the potential customer. (Instagram n.d.) Promotions for Instagram can also be created with the Facebook ads manager, which provides even more possibilities, details, and guidance for the Instagram advertisement creation. When creating an ad with the Facebook ads manager the first step is to select an objective such as increasing the engagement, brand awareness or traffic. As the second step, the audience needs to be defined. This step is quite similar to the defining process of the target group in the quick creation process. The third step is to decide on the placement. With the Facebook ad manager, the company can automatically place the ad also on Facebook to reach more people. The fourth step is to define the budget, which also follows a similar process as in the quick creation for ads. The only difference here is that the creator again has the possibility to consider more details and the ad manager gives advice on decisions, how they should be made. The last step is to choose the content and descriptions for the ads. Again, the Facebook ad manager gives advice on formats and requirements for the content. (Cyca 2018.) 32PDF Image | Brand-Awareness through Marketing on Instagram
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