PDF Publication Title:
Text from PDF Page: 036
and show that they have an interest in the brand, the more popular the brand can get. Also sharing content that followers create belongs to that strategy. Engaging with other Instagram members that fit to the company’s business is more effective when the engagement happens directly before and after posting content to the company’s feed. (PlannThat n.d.a, Hughes 2018.) The main points to remember when interacting with Instagram users are to stay authentic according to the brand, make the user feel valued, and to choose the right timing for postings in order to generate value from the interaction regarding the Instagram algorithm. 5 Current issues and dangers When companies are working with Instagram as a marketing tool, they need to consider that there are also some dangers. With the evolution of Instagram, some critical topics emerge that a company needs to be aware about. This awareness is necessary in order to be successful and not waste money based on false beliefs and data. 5.1 Purchased followers Some people who want to become influencers assume that the most important factor for being one is to have a high number of followers. That is why many people think it is useful to buy followers in order to pretend that many people have an interest in this person and their opinions. The problem of purchased followers is that those accounts are inactive fake profiles created by Instagram bots. Mostly this is a problem for the influencer themselves because it leads to an unbalanced account appearance as those followers are not interacting with the content. This means that the number of followers increases, but the number of likes stays quite low. It is needless to mention that those fake followers do not add any value to the account and to the company that is possibly cooperating with an influencer who has bought followers. (Influencer Marketing Hub n.d. b.) Companies can detect those imbalances by comparing different data of the profile and looking at some factors, taking a look at the engagement rates of the account. 36PDF Image | Brand-Awareness through Marketing on Instagram
PDF Search Title:
Brand-Awareness through Marketing on InstagramOriginal File Name Searched:
thesis-brand-awareness.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |