PDF Publication Title:
Text from PDF Page: 040
the thesis and the case company’s needs. Next, a rough plan about the contents of the theoretical part was established. The actual literature review is based on displaying basic concepts of marketing and branding topics and rather current literature on the actual Instagram theme with a focus on the fashion industry. The methodology was chosen to be a combination of benchmarking and a case study. The author chose this approach, as it was thought that in this way specific data can be gathered that is the most suitable for the case company. Benchmarking was chosen as the case company needs to keep competitors in mind but can also learn from them, and the case study was chosen as different tools could be tested directly with the company’s Instagram account. The data analysis was conducted based on the gathered data from the two mentioned approaches and finally the Instagram marketing strategy was created by combining the knowledge from the theoretical part with the analyzed data. 6.4 Validity and reliability The quality of a research is commonly assessed by evaluating the reliability and validity of the sources used within the data collection. The validity and reliability of a case study is measured by four criteria: construct validity, internal validity, external validity, and reliability. In order to control the quality of those aspects, some case study tactics should be used by the assessor. Most of the case study tactics are applied after the design phase of the case study when the data collection, analyzation and final composition are in process. (Yin 2018, pp.42-47.) The secondary data used, such as books, articles and adequate blogs, are employed to support the understanding of the empirical data in relation with the objectives of the research. For increasing the validity, the concepts from the theoretical part were used during the collection of the data as well as when analyzing the final results. A challenging element in the data analysis is the fact that on Instagram sometimes it is not clear which actions actually affected which results. Therefore, the conclusions need to be drawn with caution without interpreting connections that are not valid and reliable. Especially as Onimos already is quite active on Instagram it is difficult to separate the actions from the case study from the average daily Instagram activity. 40PDF Image | Brand-Awareness through Marketing on Instagram
PDF Search Title:
Brand-Awareness through Marketing on InstagramOriginal File Name Searched:
thesis-brand-awareness.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |