PDF Publication Title:
Text from PDF Page: 042
problem that has been seen is that often the brand of Onimos does not profit very much from the influencers’ work as Onimos would hope. When researching influencer marketing, it was defined more clearly which types of influencers exist, and which might be more useful for a rather small company. Onimos should focus and spend time on searching for possible micro- and nano- influencers. After finding them, they should not only be included in one single cooperation, but a good relationship should be built with them. This will lead to further future cooperation, which makes this form of advertisement rather trustworthy. The followers of the influencer will see that the influencer is honestly involved with the company’s products and that the influencer is not only showing them for a payment. While benchmarking the other companies’ Instagram profiles, it was quite hard to find information on if they are using influencer marketing or not. As mentioned in the theoretical framework, often it is not clear if people have been paid for content creation or if they are just customers who create good content and want to become influencers. Nevertheless, it would be suggested for Onimos to continue the influencer marketing as it is a good chance to make the brand more visible. Especially as the company is quite new in London, it is important to become known by local people. When looking at the audience of Onimos in its Instagram Insights, still the largest percentage of followers are located in the German market and only a small portion of followers are located in the United Kingdom. This indicates that Onimos needs to spread in this market. Based on the theoretical framework, influencer marketing might be a good way to spread the brand image. 6.6.2 Content scheduling For the content scheduling there are two different sections: scheduling the Instagram feed and scheduling the story postings. This part will not be published as information of Instagram Insights of the company is shown and the company wants to keep this information confidential. 42PDF Image | Brand-Awareness through Marketing on Instagram
PDF Search Title:
Brand-Awareness through Marketing on InstagramOriginal File Name Searched:
thesis-brand-awareness.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |