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6.6.3 Content creation for the target group This chapter is not going to be published as various information from this chapter would give other potential competitors too much information about Onimos’ actions. 6.6.4 Using Instagram ads Onimos has not been using Instagram ads until now. As Onimos is a small-sized company, the budget for Instagram marketing is not very large and until now Onimos was investing quite many resources in the influencer marketing. With Instagram ads it is possible to spend little money, but in return reach a few thousand Instagram users. The budget can easily be controlled and estimated. As the goal for this thesis is to increase the brand awareness, one of the main suggestions is to try Instagram ads with a smaller budget. The reason for this suggestion is that it is easier to reach Instagram accounts that are not following @onimos.store through Instagram ads than to be found by other Instagram accounts by accident. Furthermore, it is recommended to start an Instagram ads campaign after the Instagram account of Onimos itself has applied the other components of the Instagram strategy for a while in order to present a unified image to the new potential followers. Onimos can then select the target audience of the Instagram ad in order to reach more Instagram users that are located in the United Kingdom. A well thought through selection of the target group will lead to an effective use of the money that is invested Instagram ads. When working with Instagram ads it is important to choose a suitable layout for the ad in order to create brand awareness. There are many ways to approach this tool in terms of the design of the ad. As Onimos wants to create brand awareness, it is important to work with the existing color scheme of Onimos and to point out what is typical for Onimos. Based on the company’s image, it would be suggested to create a carousel ad in which models can be seen wearing Onimos vintage clothes. The company should stick to the bold colorful scheme 43PDF Image | Brand-Awareness through Marketing on Instagram
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