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Another feature that Onimos is managing quite well in its Instagram stories is to make the follower part of the day at the company. Onimos makes its brand tangible and likeable. Also, the use of GIFs was introduced to the company’s story throughout the thesis process. The company is adding GIFs that follow the color scheme of Onimos and that underline the brand image of the company. The usage of the different features for the Instagram story, such as emoji sliders or question tags, might not directly be useful for creating brand awareness because they are not unique enough, but still the company could employ them in order to get closer to their followers. Those features keep the followers interacting with the profile and, as mentioned in previous chapters, this is an important part of building a strong brand. One of the next goals of Onimos should be to arrive at 10,000 followers in order to be able to use the swipe up link function. The swipe up link makes a brand look more serious and it will be rather easy and convenient to visit, for example, the company’s website, which is also part of a brand’s appearance. 6.6.6 Interaction with Instagram users As it was mentioned in the theoretical framework, the interaction with the Instagram users should be an essential part of the Instagram strategy. Interacting with other Instagram users means to comment, like, or share their posts, for example. Onimos should develop a routine to like and comment on profiles that already are following the company but also on accounts that might be interested in the company. Those accounts could be found through location tags or hashtags for example. This makes the company’s profile more visible and more people might pay attention to the company’s profile. Interacting with Instagram users is also important in order to create and increase engagement. Interacting with comments and likes will make the Instagram user more valued and recognized. This influences again the appearance of the posts of Onimos regarding the operating mode of the algorithm of Instagram. 45PDF Image | Brand-Awareness through Marketing on Instagram
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