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7 Conclusion In the conclusion part the author reviews the main findings of the thesis, describes the success of the research process and gives suggestions for further possible research on this topic. 7.1 Main findings and discussion In today’s world branding through social media creates the success of tomorrow. Instagram is a great social media platform that gives a company an easy and cheap way to grow if the platform is managed well. Even if the company is quite small, Instagram is a good tool for marketing the brand. With little resources the company can employ different tools of Instagram marketing and make the brand visible to a large number of people. Compared to traditional marketing methods Instagram marketing is not connected with less effort but with less monetary need. In order to be efficient with Instagram marketing, companies require a well thought through strategy. Because Instagram is attractive, the market is highly competitive, and the company needs to stand out against its competitors and outperform them. As Instagram is quite a creative platform, it gives a company many opportunities to be unique. The company can communicate easily and quite personally with the consumers. Communication, interaction, and engagement are the most important factors to success. The company needs to find a way to create traffic on its profile in order to be recognized as a likable and well-known brand. According to the study, the key elements of building a brand successfully on Instagram are: • a documented strategy for Instagram that will be followed and updated continuously • posting content every day in order to stay visible on the platform • creating a unified brand image throughout the whole online appearance regarding the Social Media Brand Voice model 46PDF Image | Brand-Awareness through Marketing on Instagram
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