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This thesis looked at many different tools in a focused manner. If the company wants to improve further, it could investigate the different individual tools in more depth. For example, when looking at the content, the company could analyze the Instagram Insights with all its components in order to find out which content is actually bringing value for the brand. In this thesis only an overview of the different possibilities and some essential advice on the different tools have been given. In further research each of the mentioned tools could be analyzed deeper with the company’s targets in mind. 49PDF Image | Brand-Awareness through Marketing on Instagram
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