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References Agresta, S. & Bough, B. B. 2011. Perspectives on Social Media Marketing. Boston, MA: CENGAGE Learning. Ahmad, I. 2019. The Most Popular Social Media Platforms of 2019. https://www.digitalinformationworld.com/2019/01/most-popular-global-social- networks-apps-infographic.html. Accessed on 17 February 2019. Barnahrt, B. 2019a. How to survive (and outsmart) the Instagram algorithm in 2019. https://sproutsocial.com/insights/instagram-algorithm/. Accessed on 05 March 2019. Barnhart, B. 2019b. How to build your social media marketing strategy for 2019. https://sproutsocial.com/insights/social-media-marketing-strategy/. Accessed on 17 February 2019. Bloom, D. 2019. Five Key Trends Shaping Influencer Marketing In 2019. https://www.forbes.com/sites/dbloom/2019/01/01/influencer-marketing-top- trends-2019/#76ea7bc46b25. Accessed on 11 March 2019. Bruhn, M., Schoenmueller, V. & Schäfer, D. B. 2012. Are social media replacing traditional media in terms of brand equity creation? Management Research Review, 35 (9): 770-790. Carbone, L. 2019. The Ultimate Guide to Instagram Stories for Business. https://later.com/blog/instagram-stories-for-business/#howtocreate. Accessed on 11 March 2019. Chaffey, D. & Ellis-Chadwick F. 2012. Digital Marketing – Strategy, Implementation and Practice. Harlow: Pearson. Chan, J. 2019. No Plan = No Customers: How to Build a Profitable Marketing Strategy. https://foundr.com/marketing-strategy/. Accessed on 16 February 2019. Chen, J. 2018. Marketing Strategy. https://www.investopedia.com/terms/m/marketing-strategy.asp. Accessed on 16 February 2019. Claire, C. 2017. How Social Media Has Changed Fashion. https://www.adweek.com/digital/catherine-claire-guest-post-how-social-media- has-changed-fashion/. Accessed on 10 February 2019. Cooper, P. 2019. How to Schedule Instagram Posts. https://blog.hootsuite.com/how-to-schedule-instagram-posts/. Accessed on 05 March 2019. Cyca, M. 2018. How to Advertise on Instagram: A Guide for Marketers. https://blog.hootsuite.com/instagram-ads-guide/. Accessed on 11 March 2019. 50PDF Image | Brand-Awareness through Marketing on Instagram
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