Brand-Awareness through Marketing on Instagram

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Brand-Awareness through Marketing on Instagram ( brand-awareness-through-marketing-instagram )

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Lorenz, T. 2018. Rising Instagram Stars Are Posting Fake Sponsored Content. https://www.theatlantic.com/technology/archive/2018/12/influencers-are-faking- brand-deals/578401/. Accessed on 12 March 2019. Lydon, E. 2018. How to Create Quality Instagram Content to Engage Followers. https://blog.iconosquare.com/create-quality-instagram-content/. Accessed on 05 March 2018. McCartney, S. 2012. 100 Great Branding Ideas. London: Marshall Cavendish Business. Newberry, C. & LePage, E. 2018. How to Create a Social Media Marketing Strategy in 8 Easy Steps. https://blog.hootsuite.com/how-to-create-a-social- media-marketing-plan/. Accessed on 17 February 2019. Newberry, C. 2018. How the Instagram Algorithm Works in 2018. https://blog.hootsuite.com/instagram-algorithm/. Accessed on 05 March 2019. Niederhauser, B. 2019a. Founder of Onimos Clothing. E-mail Interview 12 February 2019. Niederhauser, B. 2019b. Founder of Onimos Clothing. Interview 29 March 2019. Onimos n.d. Über Onimos. https://www.onimos.de/ueber-onimos. Accessed on 06 June 2019. Ovsyannykov, I. n.d. Importance and Benefits of Social Media in Today’s World. http://inspirationfeed.com/importance-and-benefits-of-social-media-in-todays- world/. Accessed on 17 February 2019. Paul, M. 2019.a. 5 Steps to Creating The Perfect Instagram Content Plan. https://www.plannthat.com/instagram-content-plan/. Accessed on 05 March 2019. Paul M. 2019.b. The Easiest Way to Create a Consistent Instagram Theme. https://www.plannthat.com/consistent-instagram-theme/. Accessed on 05 March 2019. PlannThat. n. d.b. Instagram Stories branding: How to use Instagram Stories to strengthen your brand. https://www.plannthat.com/instagram-stories-branding/. Accessed on 11 March 2019. PlannThat. n.d.a. How To Grow Your Engagement Rate On Instagram. https://www.plannthat.com/how-to-grow-instagram-engagement-rate/. Accessed on 11 March 2019. Robles, P. 2019. Five influencer marketing issues that will dominate 2019. https://econsultancy.com/five-influencer-marketing-issues-that-will-dominate- 2019-trends/. Accessed on 12 March 2019. 53

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