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ACKNOWLEGEMENT This bachelor’s thesis was written in the spring of 2015 and marks the end of a three-year long education at Luleå University of Technology. We have learned incredibly much – both in our area of research but also in discipline and how to push our self. Firstly we would like to acknowledge Håkan Perzon, Senior Lector at the Department of Business Administration, Technology and Social Science for his expertise and guidance within the area of research. We would like to express our gratitude to Quinty.com for accepting our application for their Student Special Program. They provided us with a three months – free of charge – account that made it possible to collect data from Instagram. Most of all we would like to thank our respondents that contributed with very helpful and insightful information Luleå University of Technology, June 2015 Ena Buinac Jonatan Lundberg iPDF Image | Case Study about how Companies Communicate their Brands on Social Media
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