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1.4 Demarcations This thesis is a collaboration with the company Tegelbruketdesign and the theory model for marketing that has been created will only be tested on Tegelbruketdesign’s Instagram account. It is focused on Instagram rather than other social media because Tegelbruketdesign had an existing account and due to the time limitation. The focus areas of the thesis are spreading of the brand and incoming traffic to the webshop. It is also geographically demarcated to Sweden even if the account can be reached from outside of Sweden. Tegelbruketdesign’s chose not to be more active then before on other peoples Instagram accounts because it can lead to a bias when investigating what the different Instagram activities leads to. The other marketing channels Tegelbruketdesign’s uses otherwise, have not been used because it can affect the parameters and by that the results too. The frame of reference is made from existing theory and strategies of marketing, branding and social media. 1.5 Overview of entire thesis The thesis is divided in six chapters: Introduction, literature review, methodology, empirical data, data analysis and finally finding & conclusions. In chapter one the background is presented for our thesis and the purpose for our research. A problem discussion and research questions is also included in chapter one. Chapter two presents information of the studies of researchers regarding each research question. Chapter three contains methodology and how the data was collected and how it will be presented in the thesis. Chapter four presents the data and in chapter five it is analysed. Chapter six brings the thesis back to the beginning and answers the stated research questions in chapter one. Figure 1 Outline of thesis 4PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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