PDF Publication Title:
Text from PDF Page: 015
Brand equity relates to the difference of a product if it is identified by its brand or not (Ibid). Brand equity is described in four different stages, as presented below in figure 2. Firstly identity, it is important that the customers know who the company is and what it stand for. Second stage is meaning, what do the customer associates with the brand and what is core of the brand. Third stage is response from the customers, the customer’s opinions about a brand. Fourth stage is about relationships, what the relationship is with the customers (Keller, 2008) Figure 2 Brand Equity Source: Keller, 2008 9PDF Image | Case Study about how Companies Communicate their Brands on Social Media
PDF Search Title:
Case Study about how Companies Communicate their Brands on Social MediaOriginal File Name Searched:
thesis-instagram-marketing-tool.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)