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4. Be unprofessional - Try to mix with other users and avoid being stiff 5. Be honest - Respect the rules (if any) of the social media of use (2010) Mangold and Faulds (2009) provide some tips for how companies should use social media for their benefit some interesting are: 1. Engage consumers by letting them provide feedback since in a community where feedback is accepted consumers are more likely to be encouraged to communicate and engage with other customers and/or the brand. 2. Share information because when customers feel knowledgeable about a company, product or service they are more likely to talk about them. 1. “Be outrageous” as user are more probable to communicate about things that are uncommon. 2. Give exclusivity because consumers enjoy feeling special which can be made by offering special products, services or deals only for a part of the customers. 2.3.2 Instagram Instagram is an application for smartphones that provides a service to take pictures or upload a video of 15 seconds and share it with followers. The photo or video can also be added with a description (caption) and make them searchable with hashtags or and geotags. The pictures can be directed to a specific account by adding a @ followed by the username in the caption. (Instagram, 2015). Hashtag is a way of highlighting a word or a phrase but putting it behind a # which makes it searchable. All photos with the same hashtag are gathered in the same place on Instagram. Geotag is making a picture searchable by tagging it with a geographic place. All photos with the same hashtag are gathered in the same place on Instagram. 12PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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