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4. Empirical data This chapter will present the empirical data that has been collected in the case study. The data is based on interviews and from the statistics of Tegelbruketdesign’s Instagram account. Research question one is divided into three areas; the interior accounts, Sarah Larsson Bernhardt and statistics. Research question two is based on statistics 4.1 Presentation of interview questions The table below summarizes the interview questions from the interview guides (shown in appendix). It shows what theory is connected to each interview question. It is also divided into two sections because one shows the questions from the interview guide with the instagrammers and the other one from the interview guide from Sarah Larsson Bernhardt. Source: Made by Authors Table 4 Presentation of interview questions 27PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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