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Ellinor’s strategy to make her account bigger was to post a lot of pictures, comment and like other peoples pictures, participate in SFS and to use trendy hashtags. Her strategy has not changed a lot over time but she does not feel the pressure to deliver anymore. When she reached around 1000 followers she noticed that when she posted pictures on other things then interior or design she lost followers immediately, the same thing happened when she didn’t post anything for two-three days. Person X has not changed her strategy at all. When they were asked if they feel that there are specific days and hours that are more optimal then others to post pictures, in the aspect of getting most likes and comments. Both of them answered morning around 7-8 am and evenings around 20- 21 pm they think it is the time when most people have time to check their phones. Ellinor has noticed that weekends are better then weekdays when it comes to amount of likes. They both feel that minimum one picture/day should be posted and they post on an average one to three pictures per day. X says that it depends on how hectic her life is – she does not let her Instagram rule her life. If she got a lot of other things to do she will not have much time over for Instagram, which means less posted pictures. Ellinor’s answer is very similar, she prioritizes other thing in life and when she got time for Instagram she posts pictures. We asked them how they think when they chose the pictures they post and if they see a pattern of what gives the most likes. Ellinor answered that she always want to post light pictures with high contrast because that is what she likes the most and she does not like when other people post dark picture where they have used flash. She feels that photos with good light, details and colors get most likes. X says that she wants to have a good variety of pictures; a mix of detail pictures of different rooms, pictures from her owns home and others inspirational pictures. Photos with high quality get the highest like ratio. They both use hashtags, X uses a lot of them both Swedish and international like #inredning #interiör #interior #interiordesign #whiteinterior but she cannot measure if one hashtag is better than another because she uses a lot of them. 29PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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