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Ellinor uses them sometimes but not always, she uses her own #ellinorsinterior if it suits the picture. When she uses hashtags she uses #skultuna and #svenskttenn where many of her details in her home comes from them, these are considered as trendy and many people search on them. She also uses hashtags from her favourite accounts #lifestylebyl #interiorforbisse #lisajedeholtinterior but these are not used to get viral attention; she wants the women behind the accounts to see the picture in the tag. The same purpose she has with her own hashtag, it leads to finding new and inspirational accounts. Ellinor does not work actively to gain more followers, she never even thought she would get 2955 of them but sometimes she feel that it can tough so many when she wants to be a private. If she gets more followers then she gets them but it is nothing she will work for. X on the other hand works actively with giveaways, collaborations with companies and by commenting on accounts with a lot of followers. We asked about contests and giveaways on Instagram, if they participate and what the criteria is for participating in a contest. They both are participating in contests by occasion but it has to be a really good prize and it depends on what they have to do to be in it. X says that if it is a prize that she really wants she could consider a repost (often a criteria to be in a contest) the contest picture. She emphasis that it has to be a really good prize for her to do it, she does not want to “stain” her gallery with contest pictures. Ellinor answered sometimes because she feels it is impossible with so many contestants. She has noticed that is even more impossible now when she has a account with a lot of followers because when she repost the contest picture it goes out to almost 3000 other followers who are free to do the same, this results in that her whole feed is about the contest. Ellinor has never had a collaboration with a company but X has. The last question we asked was if they feel that there is one or more specific activity on Instagram that leads to more followers. Ellinor answered that she only has had her own SFS and participated in others, it is a fun way and gains a lot of followers. But it gave her more in the beginning but not anymore, with higher follower amount. 30PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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