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4.3 RQ2: Traffic to the webshop To answer research question two which is about how to gain traffic to a webshop this section is based on statistics and shows what happened during the days during the different activities. 4.3.1 Statistics from Tegelbruketdesign The statistics is taken from Tegelbruketdesign’s own statistical program and quintly.com. It shows what happens with the traffic to the webshop during different types of activities on Instagram. The four activity types that are investigated are the same as in the marketing model: Giveaway/contest, product placement, exclusive offers and collaborations. Giveaway/Contest During the period 2015-04-12 to 2015-04-19 Shows the visits to the webshop, the dark blue line stands for the average visitors rate and the light blue for the actual visitors during the period. Figure 7 Giveaway Source: Made by Authors 37PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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