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Below: this graph shows what happens with the amount of followers during the contest days. During this activity Tegelbruketdesign gained 200 followers. Product placement 2015-04-19 Stands for what was mentioned in the background, a woman got a discount on a lamp in exchange for posting a picture on it on her Instagram with a caption that it was bought from Tegelbruketdesign. She posted the picture on the April 19th and this shows a comparison with the mean and the amount of traffic on day before and after. Figure 10 Followers Source: Quintly.com Figure 11 Product placement Source: Made by Authors 39PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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