Case Study about how Companies Communicate their Brands on Social Media

PDF Publication Title:

Case Study about how Companies Communicate their Brands on Social Media ( case-study-about-how-companies-communicate-their-brands-soci )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 049

Table 7 Data Display RQ1 Codes: R1 = Respondent 1 = Anonymous Instagramer R2 = Respondent 2 = Instagramer Ellinor Klingblom R3 = Respondent 3 = Social Media Strategist Sarah Larsson Bernhardt + Supports theory − Do not support theory ⁄ Partially supports theory When it comes to the gaining followers the collected data fully agrees to theory. Safko (2014) found in his study that to create the biggest possible engagement it is very important to be active. There is two ways to be that, either on the company’s own account when posting pictures or on other accounts by liking and commenting, which can lead to loyal followers. All the respondents answered that it is important to be active and to communicate by linking and commenting on others accounts. Regarding Instagram strategies Safko (2014) also states that there are four keystones – collaboration, education, entertainment and communication – when building a successful social media strategy. These keystones are in different ways used to involve and engage the followers and to create new followers, likes and comments on the company’s pictures. All three respondents mention building relationships and communication. Sarah emphasis on the challenges to create platforms for brands and to be interesting to the consumer both by wanting to buy and also wanting them to stay as loyal followers after the purchase by liking, sharing and talking about the brand in their own channels. This takes time. 43

PDF Image | Case Study about how Companies Communicate their Brands on Social Media

PDF Search Title:

Case Study about how Companies Communicate their Brands on Social Media

Original File Name Searched:

thesis-instagram-marketing-tool.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)