Case Study about how Companies Communicate their Brands on Social Media

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7. Reference Bartussek, J. (2001), “Vom Newspaper zum Newsfilter”. In: Vizjak, A and Ringlstetter, M (eds.), Medienmanagement: Content gewinnbringend nutzen, Trends, Business- Modell, Erfolgsfaktoen, Wiesbaden: Gabler Verlag, pp. 63-73 Bunskoek, K.(2014) 52 tips how to market on instagram http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on- instagram [2015-04- 22] Clapperton, G. (2009) This is social media: how to tweet, post, link and blog your way to buisness success. Chichester: A Wiley Company Delaney, K. J. 2006. “Leadership (a Special Report); Wisdom for the Web: Search- Engine Advertising Is Crucial These Days; but Marketers Have to Know What They’re Doing,” The Wall Street Journal, July 10, p. R4. East, R., K. Hammond, W. Lomax, and H. Robinson. "What Is the Effect of a Recommen dation?" Marketing Review 5,2 (2005): 145-157. F. Li, T.C. Du (2011) An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs, Decision Support Systems 51 Gezelius, C. & Wildenstam, P. (2011) Marknadsföring – Modeller och principer. Stockholm: Sanoma Utbildning Ha, A. (2015). An Experiment: Instagram Marketing Techniques and Their Effectiveness. Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business horizons, 54(3), 265-273. Harrison-Walker, L. J. "The Measurement of Word of Mouth Communication and an Investigation of Service Quality and Consumer Commitment as Potential Ante- cedents." Journal of Service Research 4, 1 (2001): 60-75. Hemley, D. (2013) Instagram for business tips. http://www.socialmediaexaminer.com/instagram-for-business-tips/ [2015-04-23] Hennig-Thurau, T., E. F. Malthouse, C. Friege, S. Gensler. "The Impact of New Media on Consumer Relationships." Journal of Service Research 13,3 (2010): 311-330. Hennig-Thurau, T., K. P., Gwinner, G. Walsh, and D. D. Gremier. "Electronic Word of Mouth via Consumer-Opinion Platform: What Moti vates Consumers to Articulate Themselves on the Internet?" Journal of Interactive Marketing 18, 1 (2004): 38-52. Carlsson, L, (2009), Marknadsföring och kommunikation i sociala medier, Göteborg, Kreafon AB 48

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