Case Study about how Companies Communicate their Brands on Social Media

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Case Study about how Companies Communicate their Brands on Social Media ( case-study-about-how-companies-communicate-their-brands-soci )

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Thaler, L. K., & Koval, R. (2007). Bang!: Getting Your Message Heard in a Noisy World. Crown Business. Track Maven, Best Times to Post on Social Media (2016) http://trackmaven.com/blog/2016/10/best-times-to-post-social-media/ [2016-10- 09] Union metrics, Instagram brands-success on Instagram (2014) https://unionmetrics.s3.amazonaws.com/wp/2014/09/Brands-on-Instagram- Whitepaper- Sept14.pdf [Hämtad 2015-05-17] W. Duan, B. Gu, A.B. Whinston, Do online reviews matter? — An empirical inves- tigation of panel data, Decision Support Systems 45 (4) (2008) 1007–1016. Walsh, G., and V. W. Mitchell. "The Effect of Consumer Confusion Proneness on Word of Mouth, Trust, and Consumer Satisfaction." European Journal of Marketing 44, 6 (2010) Ward, J. C., & Ostrom, A. L. (2006). Complaining to the masses: The role of protest framing in customer-created complaint web sites. Journal of Consumer Research 50

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