Case Study about how Companies Communicate their Brands on Social Media

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Case Study about how Companies Communicate their Brands on Social Media ( case-study-about-how-companies-communicate-their-brands-soci )

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Appendix 3 - Interview guide for the Instagrammers in English 1. You gained a lot of followers in a short time, what did you do to get your Instagram account to grow? 2. What strategy did you have with your Instagram account earlier? 3. How does your Instagram strategy differs today from before? 4. Which time period is the best to upload a picture when it comes to get the most likes and comments? 5. How many picture do you usually upload a day? 6. How does the amount of picture in a week various? 7. How do you think when uploading a picture? 8. Which types of patterns in pictures do you see when it comes to get most likes? 9. Which types of patterns in pictures do you see when it comes to get most comments? 10. What types of hashtags do you use when you upload a picture? If you don’t use hashtag, why don’t you? 11. Which difference have you noticed in order of response when using different types of hashtags? 12. How do you actively work to gain more followers - except having a high quality on your pictures? 13. How do you se on other people using your pictures? If they do, should they do it in a certain way? 14. Are you usually in contest on Instagram? 15. What are the criteria’s for participating in a contest? 16. Have you ever had collaboration with a company? 4

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