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Appendix 5 - Interview guide for Sarah in English Interview guide for Sarah Larsson Bernhardt in English 1. Tell us briefly what your role at Knowit is 2. What kind of marketing does Knowit work with? 3. What kind of social media do you work with? 4. Why are you on social media? 5. What do you think is important for start-up companies when they are starting their Instagram account? 6. What strategies do you use on Instagram, and how does they work? 7. Which kind of pictures on Instagram gives the highest response? 8. What are the best time periods to advertise on social media? 9. What are the most common mistakes companies does when using Instagram? 10. How do you adjust your suggestions of strategies to companies in different industries? 11.Have you noticed a pattern which kind of post that gives the best engagement? If yes, what kind of patterns? 6PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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