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ISSN: 2278-0181 Vol. 2 Issue 6, June - 2013 Comparative Analysis Of Various Google Algorithms And Their Effects On Performance Of A Web Portal Deepak Goyal Dinesh Goyal M.Tech Scholar Associate Professor Suresh GyanVihar University ABSTRACT: With the expansion in the World Wide Web day by day the people generally rely on search engines to find relevant information. It is the duty of Search Engine to provide appropriate and quality information to the user against their query submitted. The challenge is to provide relevant information in real-time using the hyperlinks and web page contents and list them accordingly. At the moment of this write-up Google is the most popular search engine, updating/launching its various algorithms to filter only quality information content and hyperlinks. The Google algorithm change has given rise to a lot of hypothesis as marketers worry about how it will affect their marketing efforts and their business at large. This research is being done for analyzing and comparing the web page ranking algorithms based on various parameters and results to find out their advantages and limitations for the ranking of the web pages. We have worked on two algorithms used by the popular search engine Google to list a web page, Panda and Penguin. Panda is a content filtering algorithm which searches the websites with duplicate content and penalizes them by listing them last in response for similar query parameter. Alongside Penguin is a linking based algorithm which filters the websites with highest & high quality links with relative information. The process optimizing the web pages so that they result higher in search engine results is termed as SEO. We targeted two web portals to increase their views by optimizing their code and information. For every week we targeted each portal to the above algorithms in order to increase/decrease their visibility to search engine. The results based on comparisons are then used to conclude the better of two algorithms for quick and stable increment in web page ranking. Keywords: SEO, Off-page, On-page, Panda, Penguin. 1. Introduction SEO means,Search Engine Optimization :It is a process of optimizing the web pages so that they result higher in search engine results. It is a collection of rules and techniques focusing in driving more traffic from the search engines.[1] Conceptually, there are two ways of doing SEO On-Page SEO- This contains providing worthy keywords selection, worthy content, placing keywords on right places, giving proper title to each page etc. Off-Page SEO - This contains increasing link popularity, link building by submitting in open directories, link interchange, search engines etc. [2] SEO is a part of Internet Promotion. It is categorized into several types, Similar to Search Engine Optimization (SEO), Social Media Marketing (SMM), Affiliate Promoting, SEM Search Engine Marketing (SEM), etc. Of all the above SEO is the cost effective process of increasing the popularity of the webpage. This is the method of optimizing the web pages search engine kindly. That means while we search the query in the search engine we make our web page to be listed in the upper of the all the search effects. We enhance it for the selected keywords, so that every time a selected query search or keyword search is done our web page should be listed in the best 10 results. SEO is the legal method of optimizing the web page. This is done using OnPage and OffPage Optimization techniques. [3] What is Search Engine Rank? When we search any keyword using a search engine then it shows thousands of results initiate in its databank. A page ranking is calculated by the position of web pages shown in the search engine results. If Search engine is placing your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank and vice- versa. [4] International Journal of Engineering Research & Technology (IJERT) IJERTV2IS60459 www.ijert.org 1005 Google is the most popular Search Engine and monitors strict rules in displaying the Search Engine Result Page (SERP) results query search results, therefore we concentrated on enhancing webpage for greater Page Ranks in SERP. PDF Image | Comparative Analysis of Various Google Algorithms and Their Effects on Performance of a Web Portal
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