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👉 Your profile photo It can be a photo of yourself or your logo. If you are the face of your brand, use a professional and friendly photo of yourself. 👉 Have a call-to-action for your bio and captions To convert, you need people to go out of Instagram. What do you want people to do? For example: Click the link in your bio? Shop? Go on your blog? Send you a message? Download a freebie? Tell them what to do: “Click the link to shop” or “Click to read my latest blog post” 👉 Keywords in your Instagram name The keywords in your Instagram name (the one in bold in your bio) are searchable. So if you are a hairstylist in New York, write “Hairstylist New York” in your Instagram name. !116PDF Image | Complete Instagram Guide for Your Business
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