Experiment: Instagram Marketing Techniques and Their Effectiveness

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Experiment: Instagram Marketing Techniques and Their Effectiveness ( experiment-instagram-marketing-techniques-and-their-effectiv )

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TABLE OF CONTENTS ABSTRACT ..................................................................................................3 LITERATURE REVIEW ...................................................................................4 ABOUT INSTAGRAM ................................................................................................ 4 MARKETING VIA SOCIAL MEDIA.................................................................................5 RATIONALE AND CURRENT STUDY.................................................................9 RESEARCH QUESTION.............................................................................................10 METHOD ...................................................................................................10 P ARTICIP ANTS........................................................................................................10 SURVEY AND PROCEDURE.......................................................................................10 MEASURES.............................................................................................................11 SURVEY STATISTICS................................................................................................12 RESULTS ...................................................................................................13 DISCUSSION ..............................................................................................13 THEORERETICAL IMPLICATIONS..............................................................................14 PRACTICAL IMPLICATIONS......................................................................................14 LIMIT A TIONS.........................................................................................................15 FUTURE RESEARCH................................................................................................16 REFERENCES..............................................................................................18 APPENDIX A: QUESTIONNAIRES ...................................................................21

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