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About Instagram Literature Review Instagram is one of many social media applications that the Internet population is using on a daily basis. It is a simple photo-taking and photo-sharing application that was released on October 6, 2010 created by Kevin Systrom and Mike Krieger. When looking under the FAQ on Instagram’s website, the application is defined as a fun and quirky way to share your life with friends through a series of photos (Instagram, 2015). The application allows one to use their mobile phone to snap a photograph, choose a filter to transform the image, and post it on the application. Everyone who creates an account on Instagram has a profile and news feed. Every user profile has a “Followers” and “Following” count which represent how many people they follow and how many users are following them (Webtrends, 2015). To interact with other people, you can double tap an Instagram post to “like it” or you can comment on the post by tapping on the comment button. To find other accounts to follow, you can press the Search tab. You can also find people by looking through suggested photos or a list of people. As the application continued to develop, more features were added. On January 2011, Instagram added the use of hashtags to help users discover both photographs and each other. A hashtag can be defined as a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. On December 2013, Instagram added Direct. This feature allowed users to send photos to specific people directly from the application as a messaging service. Through the last five years, Instagram has become a place where people can visually share and interact with each other in a new way. Instagram has only been around for less than five years but the amount of users grew immensely. Two months after the initial launch of the application, there were already 1 million registered users. By September of 2011, there were 10 million registered users. Only seven Ha 4PDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
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