PDF Publication Title:
Text from PDF Page: 006
audience that we can communicate with via the Internet. EWoM, also called ‘online referrals’, influences purchase decisions, from which movie to watch to what stocks to buy (Dellarocas, 2003). Social media applications have been an outlet for eWoM where customers express their thoughts and opinions on various topics and products. According to a survey by McKinsey & Co, two-thirds of big companies now use Web 2.0 tools such as social networks or blogs with use of internal social networks up 50% since 2008 (USA Today, 2012). The use of social media networks as a tool of marketing has increased immensely. Marketers have already increased their social media advertising spending to $5 billion in 2014 up from $4.1 billion in 2013 (eMarketer, 2013). There are numerous amounts of marketing techniques used via social media networks to engage customers. Some of these ways can be without cost and some can. According to Tuten & Solomon (2013), several options for branding include placing paid display advertising, participating in social networks as a brand persona, developing branded engagement opportunities for customer participation within social networks, and publishing branded content. One of the marketing techniques that companies use to market their products is hiring a spokesperson or celebrity. According to Telegraph (2015), the top ten most popular Instagram accounts are all celebrities who all have around 30 million followers. By partnering with one of these celebrities, you are already reaching an engaged and targeted audience of 30 million people. This social media plan is cost-effective and can be very influential. In December 2013, Speedo launched “Art of the Cap”, where the company enlisted Olympic athletes and artists in a charitable social media campaign (Birkner, 2013) The Olympic gold medalists were paired with an artist where they collaborated to design a swim cap that will be sold to benefit charities that Ha 6PDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
PDF Search Title:
Experiment: Instagram Marketing Techniques and Their EffectivenessOriginal File Name Searched:
thesis-instagram-marketing-techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)