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Cronbach’s alpha for Familiarity of the Company was .74, Likelihood of Following was .77, Likelihood of Visiting the Website was .77, and Likelihood to Tell your Friends was .76. For the Instagram Contest questionnaire and third condition, Cronbach’s alpha for Familiarity of the Company was .52, Likelihood of Following was .61, Likelihood of Visiting the Website was .73 and Likelihood to Tell your Friends was .75. The Celebrity questionnaire and condition two had the most reliable numbers. Survey Statistics1 Ha 12 Q #1 Q #2 Q #3 Q #4 Q1- Post 1 Mean: 4.59 SD:.63 Mean: 3.91 SD: 1.16 Mean: 3.91 SD: 1.13 Mean: 3.29 SD:1.13 Q1- Post 2 Mean: 4.58 SD: .65 Mean: 3.45 SD: 1.16 Mean:2.84 SD: 1.18 Mean: 2.90 SD: 1.24 Q 1- Post 3 Mean: 1.65 SD:1.25 Mean: 2.39 SD:1.23 Mean:2.59 SD:1.25 Mean:2.19 SD:1.16 Q 2- Post 1 Mean: 2.8 SD1.64: Mean:2.84 SD:1.24 Mean:2.97 SD:1.21 Mean:2.52 SD:1.12 Q 2- Post 2 Mean:1.78 SD:1.35 Mean:2.81 SD:1.36 Mean:2.89 SD:1.37 Mean:2.4 SD:1.19 Q 2- Post 3 Mean: 3.47 SD:1.44 Mean:3.09 SD:1.36 Mean:3.21 SD:1.31 Mean:2.74 SD:1.29 Q 3- Post 1 Mean:4.43 SD:.76 Mean:2.86 SD:1.13 Mean:2.59 SD:1.06 Mean:2.45 SD:1.17 Q 3- Post 2 Mean:4.58 SD:.71 Mean:3.36 SD:1.16 Mean:3.22 SD:1.16 Mean:2.92 SD:1.32 Q 3- Post 3 Mean:3.78 SD:1.32 Mean:3.56 SD:1.31 Mean:3.58 SD:1.21 Mean:3.19 SD:1.184 1 Q1:Familiarity of the Company Q2: Likelihood of Following Q3: Likelihood of Visiting the Website Q4: Likelihood to Tell your Friends Post 1: First Instagram Post Post 2: Second Instagram Post Post 3: Third Instagram PostPDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
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