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hosting Instagram contests. However, they should know that posting an Instagram with a celebrity wearing their product is not effective when trying to achieve more followers on their account. Limitations While doing this research, I ran into several problems. The first was that some of the participants simply answered the demographic questions and decided not to answer the rest. This led to an uneven amount of participant answers for each questionnaire. Another limitation was that a lot of the answers that participants chose was Neutral (3). I could not conclude some findings because neutrality did not help me figure out which marketing technique was the most effective. Being neutral meant that they would maybe follow a company visit the website, or tell their friends. It did not give me a definite answer of what they might do, therefore, I did not know how to interpret their answer. Other limitations included the examples that I provided for my participants. If a participant was unfamiliar of the company of the Instagram post, this might have affected the way they answered the four questions that followed. Many answered Not at all Familiar (1) for when I asked how familiar they were with the company. If a participant is not at all familiar, their likelihood of following the Instagram account, shopping their product, and telling their friends is also very unlikely as well. Also, my examples could have been better examples of the specific marketing technique for the participant. I could have found examples that demonstrated the marketing technique in a clearer way. Another limitation was the participants. My sample were female college students ranging from ages 18 to 22. Studies state that most female Instagram users are from ages all the way to 35 years old. Having the oldest participant being 22 years old was a limitation because I could not apply my results to the majority of females that use the application. Having all female participants was also a limitation Ha 15PDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
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