PDF Publication Title:
Text from PDF Page: 016
as well. I would have liked to have some male participants to see what their results would look like. A limitation for the Celebrity condition could have been how likable the celebrity is to the participant. One could have answered Very Likely (5) if they like Taylor Swift, Beyonce, or Kim Kardashian already. A participant could also answer the opposite if they did not like these celebrities. The last limitation was that the Instagram posts were all one-time exposure. If this was the first time a participant saw a post about Instagram contests, they might think nothing of it. However, if an Instagram user sees multiple Instagram contest opportunities a day, an Instagram user might be more likely to participate and to tell others about the contest and company they just entered in. Future Research For researchers who plan on doing Instagram marketing technique research, I would recommend having a larger sample with an age range from 18-35, not just 18-22 years old like I did. Since studies showed that Instagram users range from 18-35 years old, I would suggest getting a sample with this age range. Also, I would make sure that the sample has male participants and not just female participants. Around 35% of users on Instagram are male. For the Instagram posts that I provided for each questionnaire, I would suggest finding companies that are very well known so that the familiarity factor does not attribute to their answers. For future research, when providing Instagram post examples with a celebrity or spokesperson, I would choose a male and a female. I chose two female musicians and a reality T.V. star as a representation for the Celebrity condition which might have affected some of the results. I would also recommend providing just two Instagram posts for a marketing technique. I think that showing three posts might have been too many and that two posts was the right Ha 16PDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
PDF Search Title:
Experiment: Instagram Marketing Techniques and Their EffectivenessOriginal File Name Searched:
thesis-instagram-marketing-techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)