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References Bennett, S. (2014). The 13 Most Popular Social Networks (By Age Group). Social Times. Retrieved from http://www.adweek.com/socialtimes/popular-social-networks-age/502497 Birkner, C. (2014). The Art of the Celebrity Endorsement. Marketing News, 4. Retrieved from https://www.ama.org/publications/MarketingNews/Pages/art-celebrity- endorsement-.aspx Cooper, B. (2013). 10 SURPRISING SOCIAL MEDIA STATISTICS THAT WILL MAKE YOU RETHINK YOUR SOCIAL STRATEGY. Fast Company. Retrieved from http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics- that-will-make-you-rethink-your-social-stra Daniells, K. (2012). Infographic: Instagram Statistics 2012. Digital Buzz Blog. Retrieved from http://www.digitalbuzzblog.com/infographic-instagram-stats/ Davoult, T. (2014). How to Get Customers to Post Instagram Pictures. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/instagram-pictures-customer- created-content/ eMarketer. (2013). Advertisers boost social ad budgets in 2013. Retrieved from http://www.emarketer.com/Article/Advertisers-Boost-Social-Ad-Budgets-2013/1009688 Hennig,Thurau, T., & Walsh, G. (2003). Electronic word-of- mouth: motives for and Ha 18PDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
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