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Retrieved from http://www.influenceatwork.com/wp- content/uploads/2012/02/E_Brand_principles.pdf Rouse, M. (2011). social media marketing (SMM). What Is. Retrieved from http://whatis.techtarget.com/definition/social-media-marketing-SMM Smith, C. (2014). Here's Why Instagram's Demographics Are So Attractive To Brands. Business Insider. Retrieved from http://www.businessinsider.com/instagram-demographics-2013- 12#ixzz3cUOxsXXF The ten most popular Instagram accounts: in pictures. (2014). Telegraph. Retrieved from http://www.telegraph.co.uk/technology/social-media/11287295/The-ten-most-popular- Instagram-accounts-in-pictures.html?image=8 Tuten, T., & Solomon, M. (2012). Social Media Marketing. Upper Saddle River, NJ: Pearson. Ha 20PDF Image | Experiment: Instagram Marketing Techniques and Their Effectiveness
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