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Tips on Optimising Your Account 1. Choose a profile picture that’s relevant to the audience Here’s Gary Vay-Ner-Chuk’s profile you can see that he’s edited his profile to cater for the target audience on the platform (essentially a vivid selfie). The profile picture he is using is exciting and it’s relevant to what most Gen Z’ers are doing today compared to his other socials. If you’re a small business post a picture of yourself as it’s more relatable to users than your company's logo and a lot more human. People want to do business or share funny content with people, not companies. 2. Make Your Bio Relevant Here is the chance to tell people what you do or in our case tell people about your business. If you’re looking to market yourself as a personal brand you can offer up a URL like TikTok’s most popular user Lisa & Lena or hit them with a message that directly relates to your business like Apple. Unlike other platforms, there isn’t a huge amount to what you can do with your profile it’s what you produce which we will get to later. GUIDE BY K&J GROWTH HACKERS / KJGROWTH.COMPDF Image | Exploit The Power Of TikTok and 10x Your ROI With Short Videos
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