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What Makes TikTok Tick Music and Challenges are TikTok’s lifeblood; picking a popular song can be the primary reason a video goes viral. Lil Nas’s Old Town Road and the Yeehaw/Cowboy challenge is a recent example of this phenomenon. Here’s how to add some beats to your own content and start the next viral challenge. Tap Add a Sound on the right side of the recording screen. A streaming menu of artists and records will appear. Here, you can browse the most popular tracks on the platform, as well as check out songs from Apple Music. There aren’t full-length songs on TikTok; the platform is dominated by short clips, which can’t be edited. This means if you’re hoping of dropping your favourite piece of Ariana Grande’s latest single on your 15-second wonder you may be out of luck. To get around this a number TikTok users will do though is play a song from another device while they’re recording. TikTok will then register the track as an “Original sound,” which other users can then add to their own challenge. This has to do with copyright infringement laws. On this same music tab, the streaming menu there are songs associated with TikTok #Challenges. Challenges can be sponsored from some of the big players like ABC, Google, Nike or Coca Cola. The big thing though - is that most challenges aren’t sponsored which is good news for everyone involved. Instead, they’re created by TikTok and community users. You can browse all of TikTok’s current challenges by tapping the magnifying glass at the bottom of the home screen. GUIDE BY K&J GROWTH HACKERS / KJGROWTH.COMPDF Image | Exploit The Power Of TikTok and 10x Your ROI With Short Videos
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