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So how are big companies cashing in on the rising virality of TikTok? ABC is running the #LikeAnAmericanIdol challenge on TikTok, which invites you to “show off your amazing voice!” (As of writing there have been 156M videos featuring the hashtag.) Google recently ran a similar challenge campaign with the hashtag #HeyGoogleHelp. The core to what makes TikTok so great are challenges and the music that goes with them and here are the three core components large companies can use as a guide to creating their own challenges. 1. Pick the right track. When starting, choose a song that has commercial appeal that ties the lyrics or the beat of the song to the actions in the video. For example the Yeehaw Challenge which is linked to the call to action which is when the beat drops the ordinary person transforms from normal to cowboy. 2. Speaking of calls to action, make it obvious. The best challenges and their hashtags make it extremely obvious for what is needed to do the challenge. The microwave challenge is paired with a song that literally imitates the same ding that microwaves make which cues people to complete the action. 3. Make it accessible. Don’t limit people by making them need something that isn’t at a low price point or a non-household items. If you can give everyone an opportunity to be able to film your challenge using something that they can find at home or at your local retail store very cheaply. Once you’ve achieved this recruit 5 - 10 of top tier influencers on the platform to execute on the challenge and watch the fire spread. TikTok is made for great content to go viral all you have to do as a large company is provide the fuel to spread it. GUIDE BY K&J GROWTH HACKERS / KJGROWTH.COMPDF Image | Exploit The Power Of TikTok and 10x Your ROI With Short Videos
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