EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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TABLE OF CONTENTS ABSTRACT.............................................................................................................................. ii ACKNOWLEDGMENTS ....................................................................................................... iii INTRODUCTION .....................................................................................................................1 LITERATURE REVIEW: THE CIRCUIT OF CULTURE....................................................19 METHOD ................................................................................................................................45 COMMUNITY ........................................................................................................................59 PRODUCTION AND CONSUMPTION ................................................................................82 IDENTITY .............................................................................................................................105 CONCLUSION......................................................................................................................128 REFERENCES ......................................................................................................................134 v

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