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over-consumption to the hauling phenomenon, she states: “Compulsive buying doesn’t always lead into hauling, but I think hauling almost always has a connection to compulsive buying (J. Chivers, personal communication, October 19, 2011). Moreover, the haul video trend has also been met with criticism by Dr. April Lane Benson, American psychologist and author of To Buy or Not to Buy: Why We Overshop and How to Stop. As cited in Stocks (2011), Benson states that in the U.S., girls as young as eight or nine partake in hauling. “The concern is that it puts an emphasis on shopping and spending that it takes time and money away from pursuits that are ultimately more meaningful for young girls” (A.L. Benson, personal communication, September 30, 2011). In a similar vein, Chivers notes that she is frightened by the amount of spending occurring among young women today, explaining that excessive consumption can damage a person financially, emotionally and relationally. In regard to the financial: “You can end up spending all of your disposable income so that you have nothing left for any other truly life-enriching activities. Because life is not found in a mall; quite frankly, it just isn’t.” On an emotional level, hauling can aid in sustaining a level of dissatisfaction as the feeling of want is never satiated. For haulers, this could be illustrated by always wanting to buy more to showcase in their videos. “Relationships change and are often fractured when our major recreational activity is shopping,” states Chivers. This occurs when a person would rather shop than spend time with a significant other, friend or family member (J. Chivers, personal communication, October 19, 2011). Benson claims that there is something “intrinsically materialistic” about hauling. Materialism can be defined as “...selfish preoccupation with goods and money...” (Williams, 1976, p. 167). Taking the term intrinsic and combining it with the concept of materialism, it could be argued that participating in hauling puts a natural or innate focus on materialistic habits. 8PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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